Tourism and Arts Permanent Secretary (PS) Dr. Auxilia Ponga has called on Provincial and District Cultural Affairs officers to be creative and make the Ministry vibrant in 2021.
Speaking during a virtual meeting with Department of Arts and Culture officers based in the Provinces, the PS said in 2021, the staff’s performance will be measured by how many jobs they will create in their areas of operation and how much the districts will contribute the Gross Domestic Product (GDP).
She called on the department to work with the Regional Tourism Development and Research Officers to make traditional ceremonies more attractive for both domestic and international tourists.
Dr. Ponga called on the officers to create linkages and networks by partnering with the corporate entities operating in their regions to actualize the cultural affairs development dream.
The controlling officer urged her officers to look at setting up online shops that will cater for women working groups in the arts space.
She reminded the officers that they are outdoor people that should bring people in their communities together by turning the creative industry around.
And Director of Arts and Culture Patricia Muyamwa said there is enough potential in the creative sector in Zambia with the ability to generate incomes for the country.
She said the communities in the regions should be coordinated to create enough mechanize for the international markets.
Ms. Muyamwa said there is already a 5,000 demand for makenge bags and baskets from Western Province and there is need for the officers to mobilize communities in such areas.